Maistra Hospitality Group Wins Prestigious Award for Technological Innovation in the Hospitality Industry

Working with its business partner PM Poslovni Mediji, Maistra has developed a platform that has earned recognition in the face of fierce international competition. This award further strengthens Maistra’s standing as a global leader in implementing innovative technological solutions within the hospitality industry.

Maistra’s website maistra.com was awarded the Hotel Innovation Award 2024 at the prestigious 196+ Forum in Vienna, one of the most influential global events in the hospitality industry. The forum brings together leading professionals, investors, architects, designers, and innovators from around the world to exchange ideas and shape the future of the industry. This year’s focus on technology provided a space for dialogue on trends that are transforming the hospitality industry.

Maistra.com is a highly successful user-oriented digital hub, designed to inspire and drive conversions. “The aim was to create a platform that not only meets industry standards but raises the bar, offering guests a unique digital experience,” say Maistra representatives.

The platform employs advanced personalisation algorithms to customise content for each user, ensuring an easy search for the ideal holiday. The intuitive interface and storytelling, along with optimised performance and scalability powered by modern cloud infrastructure, guarantee a seamless user experience. Microservices- and data-driven development enables modularity, rapid testing, and optimisation of the booking process.

Within the first three months of its launch in 2022, the platform saw a significant increase in user engagement and conversion rates.